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Selected clientsClient work is under NDA. The images on this site are personal and free projects.
HELLOServiceplanZDFSaatchi & SaatchiDisney+thjnk MünchenHavasSportScheckMartin et KarczinskiHeistersvegaGOODSSeverin WendelerMarc O’PoloMunich ReHallhuberEnBWLinkedInUPC
Black-and-white photo of a woman on a white Ducati in a garage entrance, generated with AI and retouched by hand
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Machine · Generative

From noise
to image.

Generative work, finished by a retoucher. Every AI image goes through the same hands as a photograph before it leaves the studio.

Prompt
PromptGenerationUpscaleRetouchGrade
All AI work
Claude Z.Final
Hand · Retouch

The work you don’t see.

Good retouching disappears. Move over the portrait and the lens shows the raw file underneath.

Case · Portrait

Claude Z.

Work
Skin, hair, tone
Images
8
Selected seriesAll 17 series →

What I do.

Retouching by hand and generative imagery, as separate services or combined in one production.

01

Beauty and skin

High-end skin work that keeps texture: frequency separation, dodge and burn, make-up and hair cleanup.

Pores stay. Promised.

02

Fashion and editorial

Consistent series for lookbooks, campaigns and editorials, from cleanup to the final grade.

Yes, the shirt can be red. Again.

03

Product and still life

Clean surfaces, controlled reflections and colour-true products for e-commerce and print.

That fingerprint? Never happened.

04

Compositing

Several shots, one image: background swaps, set extensions, sky and light changes.

The sky was grey. Was.

05

AI key visuals

Generated campaign images, art-directed to your brief and finished by hand for print and digital.

06

AI-assisted retouch

Generative fill, extensions and variations that speed up classic retouching without losing quality.

01

Briefing

References, usage and deadline. You get timing and a quote, usually within 24 hours.

02

Retouch or generation

A first version of the key image sets the look before the whole series is done.

03

Feedback rounds

Two rounds of corrections are included. Notes go straight on the image.

04

Delivery

Final files in the formats and colour spaces you need, ready for print and screen.

How I work
with AI.

  • ToolsAdobe Firefly, Flux, Gemini, GPT, Photoshop, Midjourney and more, chosen per project. You always know which tool made what.
  • RightsFor commercial jobs I use tools whose output may be used commercially, and I document the workflow.
  • PeopleNo real faces, artists or brands are imitated without permission.
  • By handEvery AI image is retouched and graded by hand before it leaves the studio.
Archive · Photography 2012 – today

Where it started.

Before retouching full time I worked as a photographer. Understanding light behind the camera is what makes the work in front of the screen better.

Photographer since 2012. Still shooting for fun.

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Between the hand and the machine.

Marc André Hinkel is a high-end retoucher and AI image artist based in Munich. He started out retouching for private clients and companies, then studied photography and design in Munich and graduated as Bachelor of Design in 2017.

Today he works across classic retouching and generative imagery, and treats both with the same standard: every pixel is checked, every image is finished by hand.

Contact
marc@marcandrehinkel.com