Heimvolt – AI series by Marc André Hinkel

HEIMVOLT is a fictional regional energy supplier from the Allgäu, competing against large, anonymous utility companies. The idea: local energy has a face – your neighbour’s. That became the claim “Strom von nebenan.” (“Power from next door.”). Each motif shows a person from the village at their energy source: the farmer on his solar roof, a girl by the wind turbine, the miller at his water wheel, a neighbour charging her e-bike at the barn, and the cows in front of the biogas plant. Glowing, twisting ribbons of light show how the energy flows from there to the neighbours. Much of the work went into credibility: a small water wheel became a historic mill, and the cows went from being circled by light to being what they really are in the Allgäu – suppliers of biogas. The typography in fir green and sun yellow is designed to be read at a glance. The campaign also includes a 26-second spot with flowing light ribbons, cut to the beat of a custom-made soundtrack, in landscape and portrait format.